Yes, there I said it. I wanted to be a lawyer. Friend wanted to be athlete. Other wanted to be magician. We all ended up in sales. Thank God. Since my upbringing in Poland I was taught that sales is a hustlers profession. I believe this has been strongly connected to B2C sales tactics and…

Critical thinking is always a valuable skill. People tend to unconsciously defend their choices by attributing them to their good instinct or skills (when it goes well) or outer factors and information asymmetry when it goes wrong. Information asymmetry anyone? In sales information asymmetry is everywhere. The more value in the deal the more judgement…

. For years sales has been perceived by many as a zero-sum game, paraphrasing Ben Affleck in movie „Boiler Room” – „Either you will sell them the product or they will sell you that they don’t want it”. The stereotype of sleazy salesman trying to push you into buying something thrived. Believe me, if this…